Sunday, July 15, 2012

Fondue & Gruyere


When the chance came to travel to the Franche-Comte region of Europe, I couldn’t have been more excited.  I relished the opportunity to learn more about this slightly remote, yet bountiful place.  And thanks to Jason Hinds, Ari Weinzweig, and Benoit Prince, it included the great caves of Marcel Petite.




This day, however, was for some free roaming, tasting, and drinking out of the Doubs River.  The region lies along the border of France & Switzerland, including the beautiful Jura Mountains.  The mountains feature many valleys and a few gorges while serving as a sort of precursor to the mighty Alps.  Here are people depending on nature, animals, and the land for sustenance.  Perfect for grazing, the green fields stretch as far as the eye can see. 

For my first stop, I decided to go up into the first mountain I could get to and go to a real swiss chalet that serves fondue.  The place, La Barillette, had been recommended by some Swiss from the area - I took a chance and was rewarded – the road up zigzagged crazily and made me smile as I love the challenge of driving in a new place. 







As I went up, the view kept getting better and better, with actual rock formations peaking out of rolling hills.  And yes, I even found the snow.  A lot of people were encountered on the roads and trails hiking, while I was avoiding the wild life.  As I was driving down a particular stretch of narrow ‘road’, a deer-like animal jumped down the right side of the road (elevated about 5-10 feet) onto the pavement and with 3-4 quick steps jumped onto the left side (dropping off by about 4-8 feet).  So impressive, that I found out from my French fondue server that it was a chamois.





The trip upwards, which as far as I could tell, only led to an observation point and the chalet, took about 20 minutes by car.  The restaurant/chalet is situated at an elevation of 1,450 meters/4,750 feet.  The views (above) are spectacular.  The first thing I noticed about Switzerland was the air.  Clear, wet, and refreshing, even at the high altitudes I loved breathing it in. 





The inside of the chalet (I don’t know why I didn’t take a picture of the outside), was completely wood with a stone floor and lots of natural light.  It featured a bar next to a nice open fireplace.

For food, I went with a white wine, Jura Arbois.  Clean, and slightly sweet it went well with the Fondue.  I had been 'warned' that the wines of this region were on the mineral tasting side and they were right (Grr....).  But, when you started to pair them with Comte, and, of course, fondue they made sense.  Fon-what?!?  Fon-do!!! 




Made according to the traditional method of using a little white wine with kirsch, the fondue was extremely yummy.  Featuring Gruyere d’Alpage and Mont d’Or from the nearby village of Mont-la-Ville, the fondue was beautifully balanced with that perfect sweet nuttiness that moved to a tangy intensity found in the mountain cheeses of Europe. 



After lunch, I made my way down the ‘hill’ and moved through the Jura to Pontarlier, France.  Everywhere you look, there are signs for ‘fromage’ and ‘du lait’.  Gruyere, Mont d’Or, and Comte were the dominant cheeses.  I literally could have taken a hundred pictures of all of the barns, shops, and dairies.









On one occasion, I decided to stop.  The sign said Gruyere D’Alpage (center pic above) and there were cars out front.  After poking around, I found a dairy farmer that was milking his cows.  They all had beautiful markings and most of them appeared to be Holsteins. 





I figured out that the farmer was filling the milk into vats for transport.  After some broken English, French, and I think some Italian, he convinced me to follow him.  I followed.  I was rewarded.







A 5 minutes drive led us to a fromagerie in a small village.  Inside was a Gruyere d’Alpage dairy with a small retail storefront.  The picture above is taken 10 minutes after it re-opened in the evening (6:30 p.m.).  People started streaming in like clock work, just for cheese and a choice of a couple breads. 



As they unloaded their milk, they invited me inside.  Set up in sort of an industrial style, the milk was coming in to a large vat for measuring.  This was evening milk, so it was being pumped into Vat #1, where it would be stirred for the evening. 




The French speaking cheesemaker was quite amused that I was so interested in the process.  We were unable to understand each other and yet, I’m pretty sure he was making fun of me. 




Through many attempts at communicating, I finally figured out that the cheese was being made via pasteurization and that they had both a cheese making floor and a cellar in which to age the wheels.  Actually, the conversation went like this:

Me:  Do you pasteurize the cheese?
Him:  
Me:  Do you warm up the cheese?
Him:  
Me:    Do you pasteurize the cheese?
Him:  
Me:  Louis Pasteur?
Him:  Oui
Me:  Pasteur fromage?
Him:  No, No, NO, NO!!
Me:  
Him:  Something inaudible in French.....
Me:  Pasteur fromage?
Him:  Oui, oui, oui.

 I did not make any attempts to see the cellar – call it communication exhaustion. 





After spending time in the copper vat above, the milk would be transferred into an identical vat, for more stirring.  Next, the milk would go into a heating tank were the pasteurization would take place. 





Of course, then the real work would begin in the morning.  When all done, it would reach the pressing stage. 






I learned from the lady behind the counter that most of the cheese was aged around six months and was shipped out to various buyers.  At the counter, they sold three ages:  6 months, 9 months, and one year, all of which were made onsite. 

For someone who had considered this a travel day on the way to Comte land, I was pleasantly surprised by my adventures.  Many times, I had to remind myself that driving through the beautiful countryside and breathing the refreshing air was a way of life for the lucky few living in the region.  I say lucky few, because they all seemed to be content and happy with their way of life and surroundings.  Isolated is probably to extreme a word, but the region does not feature a lot of artificial stimuli.  I only saw one ‘supermarket’, no movie theaters, and very few places with clothing, supplies, etc. in the hour drive from the chalet to the town of Pontarlier, France.  The biggest attraction seemed to be an occasional ski area (big surprise). 

In the meantime, I grabbed a quick snack at a gas station and headed for the hostel, where I was excited to being waking up in France.  French pastry and bread, followed by a trip to the caves of Marcel Petite??!?!!!!?  Yes, please.


Saturday, July 14, 2012

Comte




Comte is one of the world’s best cheeses.  In demand throughout the world, the “fromage” is the most popular cheese in its native country of France and was the first to earn the important designate from the Appellation d'origine contrôlée, or A.O.C.  The A.O.C. is an arm of the French government that protects farmers, cheesemakers, and consumers of fromage as to the authenticity of the product.  As you drive the through the Franche-Comte region, there are cheese milking sites everywhere you turn.  Specifically, as you travel through the villages, you will see many signs for Gruyere d'Alpage, Vacherin, and as the signs say, Les Routes du Comte - The Comte Route.

I hated these comparison equations in High School, but here goes..... Comte is to the French as Cheddar is to Americans.  No, not Brie or Roquefort, although a case could be made that in some regions it is the most used of the bunch.  But, in the country as a whole, Comte is king.  They consume many different ages and flavor profiles while using it on everything!  Fondue, sandwiches, grating for cooking, and even desserts use the mighty Comte.

Comte Bread & Jambon

In fact, one of my favorite eats while visiting was a soft bread made with Comte and Jambon(ham).  A meal in itself - absolument délicieux!!!

It is rare when a product and a region are so synonymous with one another. Working together and depending on each other are one thing, but having so many people devoted to continuing the traditions and quality of the product are another.  In a perfect illustration of this devotion, Ari Weinzwig wrote about an encounter back in 1985:

"7 Generations of Cheese"

The highlight of that trip was a day with Jean-Charles Arnaud, affineur (cheese ager) and a man on a mission.   He is one of half a dozen affineurs who mature top-notch Comté cheese.

Jean-Charles is so connected to the Franche-Comté you could film a French version of Roots with him as the lead.  He's the seventh generation of his family to work with cheese.  One of his grandfathers was a cheesemaker, the other a winemaker.  Jean-Charles is only in his early thirties, but don't be misled by his youth.  He now runs the family firm, guiding the buying, aging and selling of nearly 20% of the entire production of Comté cheese.  

Co-worker Claire with her favorite cheese!
Tall, thin, and energetic, he is a font of knowledge about the cheese he cares for so much.  He comes on pretty casually, gentle, happy, a man who likes his life and likes what he's doing.  For a while he had me fooled—worried I guess if I'm honest about it—into thinking that I was in for a rather superficial day of the usual legends and lore of Comté.  But beneath the soft surface, Jean-Charles is a man of deep devotion, with a core of emotional connection to the land and the cheese on which he was raised.  Just as I was starting to wonder if I was in for a day of Comté cliches, he caught me with a sudden seriousness, a sense of gravity that literally made my eyes tear up (remember to imagine the French accent):

        "Really my goal in my lifetime is to help preserve the integrity and quality of Comté cheese.  Sometimes we add some equipment here and there, to help make it a little easier for the people, to make sure they stay in business.  But the important things - the freshness of the milk, the raw milk, the Montbelliard cows, copper kettles, no silage, real rennet—these things we must preserve."

The man meant what he was saying.  To preserve the tradition for another generation, to pass the torch of craft and Comté to the eight generation of Arnaud's is akin to an American fighting to save a piece of Redwood forest.  Traditions take centuries to build up, but they can unravel at an alarming speed.  Jean-Charles has undertaken a trust of great magnitude. 

The notion of 'deep devotion' is exactly what I encountered from many, many people in the area I travelled.  From dairy men to cheesemakers to affineurs, they all made a point of making me understand just how important the cheese, the farms, and the region are to each other.

Of the many people involved over the generations of Comte tradition, one man made a particular impact based on recognizing his own talents.  Marcel Petite.  Mr. Petite was a 5th generation cheesemaker, working in the family business, who found a knack for developing and caring for cheeses post production.  Now known as affinage, or the craft of maturing and aging cheeses, Mr. Petite found that by paying special attention to each cheese, the individual cheeses could achieve their highest possible potential.  Call him a sort of cheese "life coach".  Spending time in the basement of their cheese facility, he experimented and discovered that variations in temperature and humidity greatly affected the quality of life and therefore, the taste of Comte cheeses.  As he took over the family business, he knew what he wanted - to work exclusively with the aging and care of cheese.  Thus, the Marcel Petite 'brand' was born.  As we now know it, the company that Marcel Petite built is split into two main locations, the famous Fort Saint-Antoine located above the aforementioned village another aging facility in the town of Granges-Narboz. 



Built around 1990, the man made facility in Granges-Narboz is built of wood & bricks and is located above ground.  It is used to ship all of the Marcel-Petite Comte, as well as, house the administrative offices and maturation of wheels in the 4-12 month range.  In contrast, the caves of Fort Saint-Antoine are made of mortar and are built into the side of the hill.  Originally built as a military fort to control the borders from Prussia, it was finished in 1882 and shortly abandoned 2 or 3 years later due to becoming obsolete.  After that, it had sat abandoned until the right use was found.




The Fort itself is an incredibly impressive structure.  It is not hard to see why it has become the standard in cheese maturation while welcoming 10,000 visitors a year.  It houses 100,000 wheels of cheese and along with the Granges-Narboz site, helps the company deal with approximately 7,000 tons of cheese per year.  Although there is some swapping of Comte between the two facilities, the Fort houses nearly all of the cheeses aged at 12-24 months.  Originally starting in the nearby town of Pontarlier, Marcel Petite started looking for a site to build a more substantial facility to do what he felt was absolutely necessary - slow aging.  Considered to be slightly radical at the time, he is now considered a pioneer and has been and is being copied all over the world.  Not bad for a radical, huh?

World Famous Entry to the Fort Saint Antoine

Once Mr. Petite saw the abandoned fort, he knew he had the perfect location for maturing the needs of the famous Comte cheeses.  Because of the regions very cold winters and summers that feature drastic changes from morning until night, the fort features the exact environment you need:  high humidity and the ability to control the temperatures.  Set at 1089 meters above sea level, the cave is under soil of between 1 & 3 meters.  It is quite massive as a structure and yet can only be appreciated by being inside or by standing at the bottom of the hill and looking up.  Upon seeing it, it is not hard to imagine that the fort used to house over 400 hundred people, along with 600 masoners, 3000 soldiers, and another 600 brick layers. 

Originally, most Comte was brought to market without using slow aging maturation.  The result:  a cheese that looked eerily similar to the famous Swiss Emmenthaler, without the beautiful taste of a swiss.  Full of holes, and oddly acidic, it was a product of being matured too warm. 

Vintage sign showing results of 'fast aging'.

At a temperature of between 16-18° C, it was almost like a “quick” burn.  What Mr. Petite proved to be correct, is that proper maturation must be maintained at 8° C and with a humidity of 98° humidity.  There is great care taken to insure that every part of the caves stays within a 2-3 degree range, no matter what is happening outside.  As explained by Benoit, this leads to the great tenant of the goal of Marcel Petite and his company:  To steer cheeses to their best quality of life.  Of course, this means that each cheese must be cared for based on its needs and potential.  Plainly, every cheese will have its own lifespan and peek age.

Comte can be traced backed over 1,000 years to 1000 AD and is and always been an important part of the survival of the people in this region.  Included in the public tour, is an impressive display featuring actual medieval cheesemaking tools along with a map of only the cheese producers that Marcel Petite uses.


Both pictures here are featured on the public tour.


With around 35 producers in France, the map serves as a reminder of the importance of terroir in the region and brought up an interesting conversation about community involvement and organics. The Marcel Petite company has always been and continues to be involved in the PEDAGOGY of all areas of agriculture:  vegetables, soils, and animals.  The map indicates producers who are recognized as having organic farms.  However, Benoit made a point to emphasize that the term organic included many, many details that almost all of the producers were already doing.  When asked about governmental incentives, Benoit acknowledged that there were no financial incentives currently and that the only reason the producers have felt the need to become recognized as organic is via the public interest in all things organic.  The point being, the producers are already making a financial profit, and without governmental incentives there are no financial incentives to continue seeking out recognition as being organic. 


The first sign of being in an underground cave came when I looked at the ceiling and saw the icicle like shapes hanging from above.  These are literally water drips that have formed from water seeping through the soil and coming through the mortar.  Once they hit the underground temperature they are frozen in place. 



The caves are just as Mr. Petite found them, except for a little painting, and some modern addition of dry wall & wooden beams.  MORE HERE ABOUT THE LAYOUT AND MAPS, ETC.






Pictures left to right:  Overhead schematic of the original fort, Cross section picture of fort showing depth, Map of France showing the numerous military forts built to protect the border.



And as you walk to the first visual opening of the caves, you are greeted with a sign indicating that this part of the cave is called the “Cathedral Room”.   The “Cathedral Room" got it's name from a visit by a famous gastronomic critic, whom upon seeing this room with the highest ceilings of anywhere in the fort, exclaimed, "it's like a cathedral of cheese".



And it's not hard, to see why.....

Comte Mecca - one of the many aisles of the vast underground.

For me, as a lifelong turophile, this was a defining moment.  The sight, the feel(temp/humidity), and the smell all contributed to me being stopped dead in my tracks.  Like a kid in a candy store, I felt my mouth agape with an almost out of body experience.  I literally said to Benoit, my guide, "hold on......I need a minute," with a wry smile plastered to my face.

The first and biggest impact when walking into the working part of the caves is the smell.  Ammonia wafting around with gasses in the beautiful feel of cool, damp humidity.  Beautiful, cool, damp, humidity?  Yes.  This is what I first fell in love with as a kid - the feel of opening up coolers filled with cheese at my Uncle's cheese shop.  You see, I have been blessed(?) with being warm blooded all my life.  So, I found respite in standing with the door open, even wishing I could climb in with the cheese and stay there for the night.  Ammonia?  That's right.  The appreciation for the smell of ammonia is what separates us cheese lovers.  It serves as almost a wake-up call that our cheese fix is about to be quenched.

Of course, none of this would happen without the help of some animals called Montbeliard cows.  These beautiful animals dot every corner of the country side.  Of course, part of nature's way of providing, is through the luscious green grass that is EVERYWHERE.

Grass in abundance

With over 400,00 cows in this region alone, they easily outnumber humans.  Mainly a dairy cattle, the Montbeliard actually has better beef characteristics than that of a Holstein.  Because of a milk protein called Kappa Casein, the Montbeliard milk has a higher yield for cheesemaking than other breeds, while weighing in with around a 3.6% fat composition.


The Montbeliard Cow:  Listen closely for the sound of future Comte making, aka, grass eating.


They are definitely my favorite looking cows of the breeds, but maybe the landscape gives me some sort of bias.

Close-Up of the Montbeliard Cow


Anyway, back to the caves.  The caves are filled with aisles of cheese.  The cave contains around 100,000 wheels of Comte with each cheese weighing 35-38 kg/80 lbs.  That's 8 million pounds of cheese at a time!  Of course, this requires a lot of staffing and work.  Marcel Petite employs a total of 80 people in both caves and 15 cheese dairies of their own.  Five of these employees are the all-important, "cellar masters".  The job of the "cellar master" revolves around giving great care and tasting the cheeses starting at 7 a.m. every morning from Monday-Friday for around nine hours a day.  In order to become a cellar master, there is an extensive training period followed by a long apprenticeship.

Now the employee numbers would be much bigger if it wasn't for the all-important SIX-PO.  What is SIX-PO?!?  Look Below.  (Notice the red laser scanning across the cheese and shelves on the left.)




These machines cut the amount of man hours down drastically and are able to flip, wash, and rub the wheels to specific paramaters according to batch, dairy, and date.  Why SIX-PO?  Well, apparently the French translation for the ORIGINAL Star Wars (and I do mean Episode IV) was so bad, that for years the French thought that the British accented protocol droid was actually named, Six-PO.

Of course, nothing beats human interaction and analysis.  A ton of thought, consideration, and constant observation go into each wheel.  Nothing illustrates that as well as the following video.  Here, we join in the conversation during which Benoit Prince is explaining the receiving process of each wheel of cheese.  Coming in around 10-14 days, they are stamped with the dairy code and organized by batch date.




Note the ability of the Six-PO to handle each wheel accurately and carefully.  Obviously, it is an important machine to the caves, however, most impressive is the human thought and analysis that is going on 'behind the scenes'.

After spending an enormous amount of time and care showing me around, Benoit introduced me to one of the cellar masters, Jose.  Jose has been at the caves for 15 years and is pleasant, patient, and extremely knowledgable.  Tasting, caring for, and watching the cheese is his most important job along with 4 other cellar masters.  Along with his co-workers, he carries an amount of professionalism that shows just how important everyone knows the cheese is for the region.

Left to Right:  Celler master Jose & European Sales Manager, Benoit

Tasting cheese is THE most important part of the job.  Each member of the company is involved in numerous tastings that revolve around different batches, ages, profiles, and even other competitors cheeses.  Often done blind, the staff spends a lot of time working with one another developing vocabulary and exchanging notes to better understand each cheese and each other.

As most cheesemongers will tell you, great care is taken to verify the quality of a wheel while tasting.  Of course, this is the moment that makes the effort worth the trip.  The process is always done the same way.  First, the wheel is visually checked for imperfections.  Then, it is checked via sound by way of a hammer for internal discrepancies.




There are ALWAYS at least two staff members tasting at the same time to verify any defects in either appearance, makeup, and/or taste profile.  This is done to protect the cheese and staff from any inaccuracies.  Like I said, every step is made to "lead cheeses to their best quality of life".

Once the cheese is confirmed to be of good 'technical' standing, both of the colleagues taste the cheese.  A trier is used to core out a piece of cheese that cuts deep into the wheel.  Whenever there is a "guest taster", the staff ALWAYS tastes first to ensure the cheese is of proper quality.  If the cheese is not, it is plugged back up and set aside for decisions on how to proceed WITHOUT allowing the guest a taste.

Jose & Benoit discussing if the cheese 'passes' the taste test.


If it does pass the two staff tasters qualifications, the cheese is finally handed over to the eager guest taster:  in this case, ME!  When tasting this wonderful cheese, the same process is always done.  Using your fingers, you 'pinch' the cheese out of the trier and squeeze it before putting it into your mouth.  (The squeezing allow you to check the texture, giving you clues about it's quality and taste profile).  Next, you take the 'mashed up' piece and put it in your mouth, 'squeezing' it between your tongue and various parts of your mouth, allowing the paste to engulf all parts of your palate.  The result:  a pliable, sweet, nutty and long lasting mouth flavor.  It is important to note here that the staff will NOT tell anyone the age of the cheese until after they have tasted it.  Why?

The natural disposition for grading cheeses over the years has been unfairly influenced by the idea that things are only of 'minimum' standard if they are "X amount" of months old.  Therefore, consumers and tasters alike become unduly influenced by packaging or signage that says, 'extra aged' or "3 YEARS"!  (Note: the culprits are most often, us retailers!).  So, after discussing the taste profile and characteristics of the cheese, only than does the discussion center on the age, season, and dairy that the wheel comes from.

One of my favorite spots in Fort St. Antoine, this passageway was built on a curve to allow people to flee without being hit from straight-on gunfire.  Trying to be funny, I mentioned to my guide, Benoit, that it reminded me of that 'shoot out' scene in 'Star Wars' where Han Solo came running back.  He laughed and the stupidity and how it related to 6-PO.


Interestingly, the flavor profile that is preferred and most used in France is not one in which 'foreigners' covet.  The "French" profile tends to be one of less salt, more pliability and sweetness.  Not surprisingly, demand in the US and other countries is that of a cheese with a VERY long, buttery, and intense flavor.  Generally speaking (see above paragraph), US importers are looking for a cheese that is aged 24 months or longer.  The problem is this:  only 1.5% of the total stock of cheese ever reaches the ability to become 24 months old.  Combine that with the fact that not all of that 1.5% reaches the preferred taste profile of some buyers, and you're faced with the "age-old" (ugh, pun) problem of balancing the current flavor versus the future flavor.  From a business perspective it is important to note that Marcel Petite has over 40 different profiles to sell.  This allows them to fit into many different spots in the market and allows for flexibility in use and occasion.  Also don't forget:  with a 3 weeks transport time to the United States, and each wheel from each dairy giving you different flavors, picking cheese is a type of art form.

A traditional tool used for cutting Comte & other mountain-style cheeses


"The right Comte, at the right time, is right," said Benoit.  So true.  Certain parameters are used:  when a cheese shows a few small cracks, it's time to send (no matter the age).  When a cheese shows too many cracks, it's too late (no matter the age).  This is what makes things so tricky - YES........ sometimes a wheel of Comte is 'overaged' even at 4-6 months.  Of course, every company has to have some way of dealing with these variances.  In Marcel Petite's case, they label the cheeses in two different ways:  Green Wrap = Top Quality; Brown Wrap = 2nd Class.  WARNING:  Second class does not mean inferior, it just means that it is not quite 'special' enough to make the final cut for supremacy.  In fact, I would gladly be 'spoiled' with many of the Brown Wrap cheeses over dinner and wine.

The end of our time together:  A nice white wine from the Jura with dessert - Comte!


After tasting 5-10 batches with the guys, I gained a real perspective on all of the different possibilities of good, quality Comte.  With insightful conversation, extreme professionalism and a real sense of serving both the producers and their customers, it is easy to see why Marcel Petite has arrived as one of the best affineurs in the world.  At Zingerman's Deli, we are always trying to bring in a "full-flavored" product made in a traditional way.  Luckily, we have been able to work with Marcel Petite to do just that.  Amazingly, during the Holidays, we've been blessed to be given a chance to host 3-yr old Comte wheels.  I am now incredulous and extremely appreciative as to what percentage of their stock these represent and just what an act of nature they are.

Visiting the caves of Saint-Antoine ranks as one of the "Mount Rushmore" events for those of us interested in all things cheese.  It truly lives up to the hype and is true example of agriculture meeting the needs of community, while serving to bring something of very special to our tables.  Special thanks to Jose and Benoit for the tour of one my favorite places on earth.


Friday, July 13, 2012

It's good to be home.

Yeah, so I've officially conquered jetlag.  I swear, it's real.  Real and HARD.  Anyway, I'm working on a deliciously big post on Comte.  But, after Zingerman's monthly tasting meeting, I'm hunkered down in a quiet spot, doing a very good job of feeding myself.

Scrumpy Organic Cider, Zingerman's French Baquette (still the best I've had outside of France), Roi Pesto, and Tunworth Cheese, a soft raw cow's milk cheese from the UK, that sells very fast off the shelves of Neal's Yard Dairy!


Wednesday, July 11, 2012

Pleasant Ridge Tasting


The unassuming and humble cheesemaker from Uplands Cheese, Andy Hatch, was in town for ZingTrain this week and brought along his batches for all interested parties to try and explore.  

Mike Gingrich & Andy Hatch

On hand were employees from Zingerman's, Neal's Yard Dairy, and world renown cheesemaker, Joe Schneider.  

If you don't know already, Uplands produces the great Pleasant Ridge Reserve during the summer months and Rush Creek Reserve during the winter months.  Located on 300 acres, the farm resides in Southwest Wisconsin near Dodgeville and features cows that have been cross bred from both smaller and larger breeds.  

Featuring primarily milk from the winter months, Rush Creek Reserve is a soft, washed rind cheese encased in bark, ala, vacherin mont d'or.  It has been a favorite of cheese lovers ever since it's beginnings a few years ago.  Pleasant Ridge Reserve is named after the plateau that the farm resides on. It is a hard cheese that is made according to the tradition of the European “alpage-style” mountain cheeses.  Both cheeses have been staples at Zingerman's Deli since their beginnings and have won many awards, including Best in Show at the American Cheese Society for 2001, 2005, and 2010.

P.R. Reserve is a Gruyere style cheese that has a complex full-flavored taste with that dense texture you can expect from similar cheeses of the Alps.  When asked to address for whom and what it works best for, Mr. Hatch replied, “I’d like to think that it is a cheese that anyone can enjoy.  I don’t really see it confined to anyone or anything.”  He further added, “Even though it has a higher price point, I think it works really well as a melting cheese….maybe over potatoes.”  Of course, what keeps this cheese so authentic and pleasing is that they only use the wonderful summer grazing of the Wisconsin landscape.  Hence, the term “Alpage”.

Trippin’ Time: (Conduct your own ‘geeky’ dance here):

So, what about this “Alpage-style”?  And where the heck does the word Alpage come from?

Well, in order to talk about the word Alpage, we need to talk about Gruyere (don’t worry, I’ll save the really technical stuff for another post).  Gruyere has been made for centuries according to the natural laws of survival.  As a result of coming from regions where the treacherous terrain is at a high altitude, families needed a large format cheese that could last through the long, cold winters.  This form of protein, often times, kept them alive as there was no way of hunting, going to the nearest Wal-Mart, or even growing there own food.  

Don’t forget the reason as to why cheese came into being: Man needed a way of preserving milk.  And in the beginning, milk WAS dairy.  

Now, not all Gruyere’s are “Alpage”; instead, a Gruyere cheese that is made exclusively with milk harvested from summer pastures.  These summer pastures provide the milk, and hence, the cheese, with specific flavors garnered from the hundreds of different grasses, flowers, and weeds, only provided during the summer months.  

But, why has the term “Alpage” remained mostly exclusive to Gruyere style cheeses.  Well, thanks to Wikipedia, I’ve hoisted the word origins for this term and found it helpful.

German Alm "seasonal mountain pasture" is a reduced form of Alben, the original dative singular of Albe. In Alemannic GermanAlp remains current. The word is originally identical to the name of the Alps itself, probably a pre-Roman (and possibly pre-Indo-European) term for "mountain". In French, the word "Alpage" shares the same meaning and etymology. Other words such as "Alpe", "Arpe", "Arpette", "Aulp", etc. are disused, but are still found in toponymy.

Trippin’ Time is Over:
In Chadspeak, this means that since Gruyere is born of the alps, so too, does the word “Alpage” stick mainly to Gruyeres & like styled cheeses.

So, to have an original American cheese that sticks to the Alpage method while being wildly successful, is a true statement of the great state that American cheese and the American cheese buyer are in.




   
                                       6 Different Batches of Pleasant Ridge Reserve.



 
 
Members of Zingerman's & Neal's Yard Dairy & Mike in the Middle.



In the end, anyone who has been keeping up with the cheese world, knows just how good Pleasant Ridge is, has, and always will be in the hands of Master Cheesemaker, Andy Hatch.  We at Zingerman’s were very fortunate to have the opportunity to taste through the different batches arranged according to different production dates.  As the pictures below prove, it was a great chance to chat, compare notes, and feel lucky to be around great cheese and great people.

Tuesday, July 10, 2012

BIG NEWS

Attention turophiles!  In a massive coup, Zingerman's has been chosen as the destination for a rock star concert of the Cheese World!

Through the joint efforts of Neals Yard Dairy and our very own ZingTrain, many of the heavy hitters of the cheese world will be descending on Ann Arbor this week.  While here, they will be working to better understand some of the famous tenets of Zingerman's unique approach to business such as: open book finance, visioning, and the practice of organizational energy.  Of course, this may sound like a huge plug by a member of the payroll.  Believe me, if there is anyone that would find an excuse to plug their own company, it's me.  But, the proof is in the results.  Rather than read about it in a short article, each of these major players has decided to make the long trek to Michigan to spend time with our organizational experts in person, with many of them bringing a large amount of their staff.

They will be making appearances from Tuesday, March 6 to Friday, March 9.  And although they will be in closed session most days, I'm sure you may be able to run into them around town and/or at Zingerman's Deli.  But wait........there's more.

There is going to be a reception for all involved on Thursday, March 8 from 6:30 to 7:30 at Zingerman's Roadhouse.  Although it is an invitation-style event, I have been authorized to bring a guest or two.  How do you become my guest?  Simple:  sign up for the blog and post a comment that you'd like to come.  How's that?  Of course, you will need to enjoy good food, drink, and cheer.  James Beard award winning chef, Alex Young will be putting together some special treats featuring some of the cheeses made by the attendees.  So, who's coming you ask???  Well, here are the folks who are planning on attending:

And the Oscar nominees are:

Jasper Hill
DiBruno Brothers
Spring Brook Farms
Cowgirl Creamery
Uplands Dairy
Antonelli's Cheese
Neals Yard Dairy

Having met many of the attendees previously, I can assure you that it will be a great time!!!